Email marketing is all about communicating with your customers and that's important ! Why communicate with your customers?
Easy, they are the people who feed, clothe and house you? That makes them pretty important and while I know sometimes they can be quite challenging, as the saying goes “learn to love it”. If you don’t know your customers or the members of your organisation, chances are, pretty soon or eventually, things are going to go pear shaped. So use to open up the lines, start a conversation, even if it’s you doing most of the talking and take this chance to communicate? Let's think then, how can we use the fabulous, flexible, responsive, measureable, accurate and colourful medium of Electronic Direct Mail (EDMs) to reach and benefit us and them.
What is there to gain? Well to be blunt, if you are a business the answer is revenue! If you don’t tell people how good you are, how will they know? Use EDMs to explain the features and benefits of your products. How about things like:
- Special deals
- Limited time offers
- New products
- Old products
- Products that perhaps need re-marketing because they were misunderstood or undersold
- New stocks that have come in
- New customers
- Testimonials
- Changes to legislation
- New technology
- Coming events of interest
- News stores
- Change of address, phone numbers
- New staff
- Surveys
How about general news about your business or in the customers area of interest. if your they are farmers : new trends form overseas, if they are dentists ,the latest techniques. How about to just jog their memory that you are still around ?
How ?
First step is to collect those addresses, You may already have email addresses but not be too sure how to use them. In any case make sure you start collecting them from now. Treasure that email list. Make sure you ask them for permission to send them an email every now and them, explain the benefits. Permission is needed to avoid trouble with spam laws but don’t hesitate to ask your customers. Many, many people want to be contacted and kept informed and would rather be contacted by email than any other method. These people are exactly the kind who are interested in your products, don’t reject them!
Work out a strategy things like
- How often shall we send
- What shall we say
- How should it look
Remember, if you have a product or service you're hoping might be of interest to someone out there, TELL THEM !
You are the one who knows your customers AND your products best. Remember sending an email to one million people is almost as quick as sending an email to one.
At Websitesneversleep we can help you to build your list, design and send your EDMs and accurately report back the results. The beauty of electronic direct mail is that you can measure it all exactly, so as a marketing tool there is plenty of reason to jump in, so jump !
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